Industry expertise in crafts & DIY
Professional purchasing and product managementIn a retail landscape increasingly characterized by a concentration of market participants, measures are required to strengthen the competitiveness of member companies with a medium-sized character and stabilize market positions.
The focus of the sales activities bundled in the “PVH systems” team is the professional determination of the needs of specific target groups in the trade. Among other things, the focus is on planning services to optimize the sales and exhibition areas in order to ensure the best possible service for the trade.
Achieving more together
Sales concepts and subsidiariesPLUS 1 WERKZEUG is the sales concept for the tools and hardware trade. This concept is based on the so-called local supplier strategy of member companies whose target groups are tradespeople and private end consumers. The marketing focus is on sales via the retail store.